【主講】Qing Ding，新加坡管理大學李光前商學院助理教授

【主題】考慮顧客多日停留的酒店動态定價決策

【時間】2010-4-12（周一）13:00 – 15:00

【地點】清華經管學院 偉倫樓453室

【語言】英文

【主辦】beat365現代管理研究中心

beat365管理科學工程系

報告摘要

We study the optimal pricing policy for hotels with a single type of rooms when the arrival of customer requests is stochastic and nonstationary. Customers may make reservations for multiple-day stays and this feature is taken into account when we determine the rental rates. We formulate this problem as a stochastic dynamic program. Both analytical and computational results suggest that one should raise the rental rate for high-demand days and lower the rental rate for their neighboring, low-demand days so that the revenue is maximized. For large size problems we develop two heuristics that determine the rental rates almost instantly when a customer makes a request.

個人簡曆

Dr. Qing Ding is Assistant Professor of theLeeKongChianSchoolof Business atSingaporeManagementUniversity. His principle research interests are in Global Supply Chain Management, Dynamic Revenue Management, Applications of Auction Theory, and Production Scheduling. He has published articles in Operations Research, Naval Research Logistics, IIE Transactions, European Journal of Operations Research and other high quality academic journals. He received his Bachelor and Master degree in Control Theory fromNankaiUniversityinChina. He received a Ph. D degree in Operations Research fromHong KongPolytechnicUniversityand a Ph.D. degree in Operations Management fromWashingtonUniversityatSt. Louis.